Facebook and Instagram ads for small business
Campaigns built on a pixel that reports the truth, in one fixed-price sprint. Then we keep running them, or you do.
A build, then management if you want it
Facebook and Instagram ads for a small business usually fail quietly: the campaigns run, the money goes, and nobody can say which sales they brought in. We fix the measuring first, at a fixed price, and you decide on ongoing work after.
The build
Facebook and Instagram campaigns on a pixel that reports the truth. Tracking installed and verified, campaigns built and handed over.
$1,000 fixed, 3 weeks
Paid at order.
Management
After the build, we keep running the campaigns, with the work on the same board. Same terms as Google Ads.
15% of ad spend, $400 a month minimum
Optional. Ad spend is paid to Meta directly, not to us.
What the build includes
Most of the work is in the tracking, because the campaigns are only as good as what Meta can see.
The pixel, installed and checked
Meta's pixel on every page that matters, firing on the actions you count: a lead, a booking, a purchase.
The Conversions API
The same events sent from your server as well as the browser, so ad blockers and privacy settings lose fewer of them.
Events deduplicated
With two sources, one sale can be counted twice. We match them up so Meta reports each conversion once, and your results mean what they say.
Campaigns built and handed over
Campaigns set up in Ads Manager to the structure we agree, then a written handover of what is running and why.
Why the pixel matters more than the ad
Meta chooses who sees your ads by learning from the conversions you send it. When the pixel misses sales, counts the same one twice, or reports page views as leads, the system learns from bad data and keeps spending to find more of the wrong people. A better ad on bad tracking still wastes money. A plain ad on honest tracking at least tells you what is working, and that is where every later improvement starts.
How the sprint runs
Kickoff and access
A short call, access to your Meta business account and site, and the starting numbers recorded if you already run ads.
On your board: the sprint card with its scope and end date.
Tracking
Pixel and Conversions API installed, events deduplicated, and each one tested with a real action on the site before any campaign goes live.
On your board: each event as a task, ticked off when tested.
Agree the campaigns
We propose the campaigns, audiences and budgets. You approve them, or change them, before the build.
On your board: the proposed structure, waiting on your sign-off.
Build, launch, hand over
Campaigns built and launched, then the handover: what is running, how to read the results, and what to watch in the first month.
On your board: the closing update and every output in one list.
Price
The build is fixed and paid at order. Management is a share of spend, and only if you want it.
| Service | Scope | Length | Price |
|---|---|---|---|
| Meta Ads build | Larger accounts priced before you commit | 3 weeks | from $1,000 |
| Management | After the build, if you want it | Monthly | 15% of spend, $400 min |
Want search ads as well? The Google Ads build works the same way. All prices
For agencies
Agencies order the build at the partner rate, 25 to 35 percent off list, and deliver it under their own name. Your branding is on the board your client opens and on the handover. The partner rate needs two sprints a quarter, and we never contact your client directly.
Questions we get
Do Facebook ads work for small businesses?
They can, especially for things people buy without searching for them first: a local class, a product they did not know existed, an offer. They work worst when the pixel cannot see what happens after the click, because Meta then optimises for the wrong thing. That is the part this sprint fixes first.
How much do Facebook and Instagram ads cost for a small business?
Two separate costs. The ad spend goes to Meta, and you set the budget, so you decide the most you spend. Our build is $1,000 as a fixed price, and management after it, if you want it, is 15% of spend with a $400 a month minimum.
Which is better for my business, Facebook or Instagram ads?
You rarely have to choose. Both run from the same Ads Manager account, the same pixel and the same campaigns, and Meta can place an ad on either. We look at where your results actually come from once the tracking is right, rather than deciding up front.
What is included in the Meta Ads sprint?
Pixel and Conversions API installed and verified, events deduplicated, campaigns built and handed over. Same management terms as Google. It runs 3 weeks.
Can I resell your Meta Ads sprint to my clients?
Yes. Agencies order it at the partner rate, 25 to 35 percent off list, and deliver it under their own name. The board and the handover carry your branding, and we never contact your client.
Start with tracking you can believe
Send your site and tell us whether you already run Meta ads. We reply within a working day with what we would build, the price and an end date.
Request a sprint