Web development and website migrations
A new site, a new section or a move to a new platform, built so the traffic, leads and tracking you have today are still there after launch.
Built on WordPress, Astro or Next.js
We build on three platforms and tell you which one fits before we quote, including when the answer is to stay where you are.
- WordPress
- When you want to edit pages yourself from an admin screen, or the site leans on plugins for bookings, forms or a shop.
- Astro
- For service and content sites that need to be fast and change a few times a month. Pages are built ahead of time, ship very little JavaScript, and there is no plugin stack to keep updated.
- Next.js
- For sites that do more than show pages: logins, client areas, booking flows or data pulled from other systems. It is what we built our own app on.
What a redesign can cost you
Years of rankings sit on your current URLs, pages and tags. A redesign that ignores them can undo that in the first month. These are the usual ways it happens.
Old addresses that go nowhere
Every page Google has indexed, and every link another site points at you, uses an old URL. Change the URL without a redirect and that page, and what it earned, is gone.
Content dropped for a cleaner design
The page that brings in most of your leads is easy to cut when it does not fit the new layout. Nobody notices until the enquiries slow down.
Tracking that quietly stops
Analytics tags, conversion events and ad pixels live in the old templates. If they are not rebuilt, you lose the numbers that tell you whether the new site works.
A site Google cannot read
A staging site left blocked from search, a robots.txt copied over from development, or pages that only fill in after scripts run. Each one can take pages out of Google.
How we move a site without losing it
Scoped per project. Redirect map, tracking carried over, speed and indexability checked before and after.
Record the starting point
We crawl the current site and list every URL, then pull 16 months of Search Console and your analytics: which pages bring clicks, which bring enquiries, which other sites link to. We note the speed of the pages that matter and every tag and conversion event that fires.
On your board: the project card with its scope and launch date.
Map every old URL
Each old address gets a decision: keep it, move it, merge it into another page, or retire it. The pages that earn traffic or links keep their content. The result is a redirect map, one row per old URL, that you sign off.
On your board: the redirect map, attached to its task.
Check the build
While the site is built, we check it against the starting point: titles, descriptions and headings carried over, internal links pointing at new addresses, the staging site kept out of Google, and the tags and conversion events in place.
On your board: the pre-launch checks, ticked off one by one.
Launch
The redirects go live with the new site, each old URL reaching its new one in a single hop. The sitemap and robots.txt are the production versions, the block on search is lifted, and the new sitemap goes to Search Console.
On your board: the launch task, with the time it went live.
Check it again
We crawl the new site and test every old URL from the map. We confirm Google can index the pages, that tracking reports, and compare speed against the numbers we recorded before. Anything that fails gets fixed and written up.
On your board: the before and after, and every output with its live link.
What you get
The work
- The page, section or site, built to the agreed scope
- A redirect map covering every old URL, signed off by you
- Analytics, conversion events and pixels carried over
- Speed and indexability checked before launch and after
The record
- The starting numbers, written down before anything changes
- A login to your board: tasks, owners, dates and every output with its live link
- A written before and after once the new site is checked
Doing it yourself, an agency, or a scoped project
| Yourself | Typical agency | Scoped with us | |
|---|---|---|---|
| Price | Your time | Often a build fee, then a retainer | Quoted for the scope before you commit |
| Search traffic | Up to you to protect | Depends on whether SEO is in the brief | Redirect map and checks are part of the scope |
| Seeing progress | You are the progress | Status meetings | A board you can open any day |
| After launch | You find out from your traffic | Varies | A crawl and a written before and after |
Price
Every site is different, so this one is scoped per project. We read your current site, agree what is being built or moved, and quote a fixed price and a launch date before you commit. Nothing is billed by the hour.
If the current site already has problems Google can see, a Technical SEO sprint fixes them on the new site instead of carrying them across. All prices
Questions we get
How can I redesign my website without losing SEO?
Keep a list of every URL the old site has and which ones earn clicks and links. Give each one a new home and a 301 redirect, carry over titles, headings and the content that brings in customers, and keep the staging site out of Google. Then crawl the new site after launch and test every old address. In our view, most traffic lost in a redesign traces back to one of those steps being skipped.
Does a website redesign affect SEO?
Yes, it can. A redesign that keeps the URLs, the content and the technical basics usually changes little, and a cleaner, faster site can help. A redesign that changes addresses without redirects, or drops pages that ranked, can lose a large share of its search traffic. The design itself is rarely the problem.
How much does a website migration cost?
It depends on how many pages the site has, the platform you are moving to, and whether we build the site or protect the SEO while someone else builds it. We scope it from your current site and quote a fixed price before you commit.
Which platform should my new website use?
The one that fits how the site will be used. If you want to edit pages yourself, usually WordPress. If it is a service site that changes now and then, Astro is faster and needs less upkeep. If it needs logins or app-like features, Next.js. Staying on the platform you have is sometimes the right answer, and we will say so.
Can you work with my existing developer?
Yes. If your developer or another agency is building the site, we can scope the job as the SEO side alone: the starting point, the redirect map, the pre-launch checks and the check after launch. The quote says who does what.
What if something breaks after launch?
The check after launch exists to catch it. Redirects that fail, pages Google cannot index and tracking that does not report are found, fixed or written up for whoever owns the code, and recorded on your board.
Do you offer white-label redesign and migration for agencies?
Yes. Agencies order the work at the partner rate, 25 to 35 percent off list, and deliver it under their own name. The board and the report carry your branding, and we never contact your client.
Planning a new site?
Send your current site address and what is changing. We reply within a working day with what we would need to quote it.
Request a quote